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Learning by doing in the age of opportunity

10. December 2020
WeThink Nordic creativity

What do you want to be when you grow up? For some people the answer has always been clear. For others, like me, this question is literally a never ending story…

That explains why I spent the past years working within the event industry, while studying visual communication and teaching yoga. On top of that, my family and I started a wine company together back in 2017. Without any prior experience, I began to do everything from creating social media content, to presenting the wine to restaurants, and learning how to update the website. I’ve always been a typical ‘generalist’, so doing a little bit of everything felt natural. However, I became more interested in working on the creative aspects and started to look for an education where I could follow this desire. Luckily, I came across the school Hyper Island. I became really intrigued by the fact that the whole education is based on working in teams, solving problems for real clients, while being guided by industry professionals from all over the world. 

I decided to apply for the Content Developer program in Stockholm, and was later called to the interview. I can still remember one question they asked me, which was simply “why do you want to study content development?”. After what felt like very long seconds I replied “because I want to reach out”. Even now, almost two years later, that is still how I would explain why I do what I do. My desire to understand people and what actually can change a behaviour, thought, or emotion, is what keeps me hungry to learn about the world of content, communication and design. 

Therefore I had butterflies in my stomach when I finally got accepted to Hyper Island. Since then I’ve had the privilege to explore many different areas, such as storytelling, design thinking, concept development, content production and strategy. During this journey I started to dream about working more with graphic design. When it was time to apply for internships I began looking for design agencies both in Sweden and abroad, and was thrilled when I saw an internship opportunity opening up at WeThink in Copenhagen. I decided to reach out, even if it felt a bit scary since I had neither a long nor formal education within design. The Nordic gods must have been on my side, because WeThink have welcomed me to the team with open arms. 

It has only been a few weeks since I stepped into the office, but I must say that I’m fascinated by the open, collaborative yet fast paced and focused atmosphere I’ve experienced so far. I’m especially grateful to be surrounded by so many brilliant minds to learn from. It makes it possible for me to refine my creative skills every single day. Even though I’m still a typical ‘generalist’ who might never know exactly what I want to be when I grow up, it feels amazing to really dive deeper into the universe of design. Because something I do know is that It’s always worth going where there’s passion. No matter what.