Thomas Bo Nielsen to boost WeThink Nordic’s creative edge
Thomas Bo Nielsen has joined WeThink Nordic as Creative Director. Nielsen’s breadth of international experience and innovative style will bolster the agency’s position as a lead digital agency servicing clients across the Nordics and the wider EMEA region.
“We are very enthusiastic about what Thomas will bring to our company. His CV demonstrates the calibre of his work on major international accounts and I love his fearless visual eye,” says Claus Møllebro, Head of Creative and Partner at WeThink Nordic.
Møllebro adds, “In addition to being a talented graphic designer and art director, Thomas spans a wide range of disciplines from concept development and product innovation, to specialised digital content production.”
Nielsen’s international experience includes significant global brands such as Schweppes Orangina, B&O Play, ABM industries, Pernod Ricard and Evian. On the Nordic front, Nielsen has been responsible for clients such as 3 mobil, Arla Foods and Rynkeby. He also played a key role as Art Director for Cocio’s iconic brand relaunch featuring the Hollywood super star Eva Mendes.
According to Patrik Thelin, CEO and Founding-Partner, WeThink has experienced significant growth over the past year with newly onboarded Nordic clients and an expanded international client list that Thelin believes is due in part to the pandemic causing global clients to be willing to look further afield and finding value in Nordic design expertise.
Thelin remarks, “With the growth we’re experiencing, it was very important for us to bring Thomas on board and really lean into 2021. I believe he is among the best creative directors in the industry and in partnership with Claus they are the core of the outstanding creative team backing WeThink Nordic and WeThink Social.”
From his own perspective Nielsen believes in driving significant results for clients by reinvigorating the creative process that is now often weighed down by the flood of data in today’s ‘always-on’ world.
“Obviously data has always played a central role in driving intelligent and creative design. But on the flip side it can also overly interfere with and devalue the creative process at the cost of the client and the end customer,” says Nielsen.
“I am looking forward to delivering greater value to WeThink clients by leveraging the current trends in digital around programmatic as well as the explosion of audio content through platforms like Clubhouse. But while the technology changes rapidly, I believe in an analytical approach: always putting the idea first with sound artistic aptitude to ensure authenticity and relevance,” Thomas Bo said.
Nielsen joins the management at WeThink Nordic together with Patrik Thelin, Ghita Holst and Claus Møllebro.