New Injection of strategic digital talent at WeThink Social

New Injection of strategic digital talent at WeThink Social

3. August 2021
New Injection of strategic digital talent at WeThink Social

With the appointment of Carolina Rudfred as Senior Digital Strategist, WeThink Social is further investing in its capacity to deliver strategically focused and highly effective digital campaigns.

“This is a really exciting time for us to bring Carolina on as a senior expert. She is immersed in full-funnel digital marketing and e-commerce, which adds more value to our current repertoire,” said Arpad Maksay – Managing-Director of WeThink Social.

Carolina’s previous roles have included Head of Online Marketing at innovative Danish toy company MODU, where she led daily digital operations and significantly contributed to growth in online sales.

She has also represented toy brands BR and Toys R Us in Northern European markets with a particular focus on automation and email marketing.

With an academic background in IT system design, Carolina brings a structured approach to identifying exactly which digital channels create the best conditions for a successful customer journey across both B2C and B2B businesses.

“Most importantly, Carolina adds further depth to our expert knowledge of how to increase online traffic, drive brand awareness and turn this attention into strong commercial results,” Arpad Maksay noted.

“I am very excited to be working at WeThink Social and leading a team of digital specialists. My passion lies in the strategic aspects of branding and performance marketing on social media, as well as the full funnel user journey to make sure there is a clear line from awareness to sales conversion,” Carolina said.

WeThink Social is a dedicated social media marketing agency and sister agency to WeThink Nordic.