It is very important to strive to be top of mind in the media channels where the people who find your offering relevant are spending most of their time. This of course includes the various online platforms where you can achieve brand awareness to underpin your company growth, especially in the digital age.

By introducing us to your vision and USPs we can understand your company’s needs and pain points. This way we can build and test the best target audience groups that fit your business, across different markets and stakeholders, as well as various technology needs.

Moving further into the digital space can be intimidating at a time when all industries around the world are in fast-changing transformations, and we don’t know where this rapid change will end up. But, the choice to jump on the digital trend train is critical. It is already departing.

We can mention a few steps you can start with to achieve your goals for the business. Let’s start with aligning the business model with your strategy.

It’s common that companies have imagined their future vision, but when they reach the point of execution, they fail due to a lack of resources and planning, which undermines their ability to translate the vision into action. We have teams with specialists who can assist you deliver growth and tangible results for your end-users and consumers, both B2B and B2C. We can create and develop your strategy, so your end-users’ experience and needs come to life and they are nurtured through their digital journey.

The biggest challenge is often to internally get everyone involved in the process. You wonder how to get the different departments, your management level and key specialists engaged in a strategic company project. WeThink can create a full visualisation of your strategy, including clear creative directions and the production plan to ensure that the execution aligns with the direction. We will drive this process for you and alleviate your stresses and doubts.

Our agency works extensively to unlock your business DNA. We gather information from each responsible area and work with these insights to make sure the strategy proposal achieves your vision.

The demand and competition are high out there. Selling a product or a service to a customer / end-user is the necessary focus. But keeping a clear line of sight on the fact that the end-user’s desire is to find solutions that can enhance their lived experience is what needs to be at the heart of successful business models and the strategies that make them successful.

References:
Forbes Thought Leaders
The Conversation, global edition

The Danish economy has been strongly recovering. We are growing and the future looks bright, but not everything is as it should be. If companies are to be able to keep up with developments, we must educate many more skilled workers – not tomorrow, but today!

Skilled workers have been crucial in keeping the economy going through the Covid-19 crisis. Skilled workers with the right competencies are the cornerstone of driving development in many industries. If we also factor in the green transition and digitalisation, we see the need for skilled workers growing.

 There is also a very pressing need for young people both with and without a high school education to understand that a vocational education (EUD) can be an alternative way to completing standard education.

Many of you are probably thinking, where do we start? There are many questions: What is our plan? What resources do we need? What should our processes look like? What are the internal and external changes that will affect our business?

As an advertising and marketing agency we have direct experience in the execution of a variety of different business models and approaches to selling products and services. WeThink can assist you to navigate your questions and formulate your plan.

Over the course of the last few years we all experienced a major shift towards doing more things digitally including, of course, the way we do business. We have experienced first hand how the difficult part of transformation is the execution of new approaches. So, if you have conducted some digital experiments, now is a good time to review the results and decide where it makes sense to continue to invest your time and money.

By looking at the data from your digital channels you can identify points of alignment between your strategy, your business model and your day-to-day execution. We can provide an outside perspective to help you to see the fit between your actions and your customers’ digital journey. We can also recommend additional actions, channels and platforms to consider in the context of what you are already doing.

A good recent example is the rise of TikTok as an advertising platform. We can see that advertising that is working well on other social platforms can be adapted and contextualised for TikTok to very good effect. Because it is a relatively new platform there is a moment in time where solid advertising outcomes can be achieved cost competitively.

Reach out to us and let’s see how we can support the digital transformation of your communication, marketing and advertising efforts.

References:
4 Steps to a successful business transformation 

Six big digital trend to watch in 2022