Where it all started
My first proper introduction to advertising was at Copenhagen Business School, during a course called ‘External Communication’. Of course, this wasn’t my first ever encounter with advertising – I’m from the generation where we’re fed advertising from birth – but it was where I learnt its many facets such as strategic planning, branding, and communication. And I was hooked.

Working with media in all shapes and forms
As a part of my education, I started an internship at Wavemaker, an international media agency group. Here I had the pleasure of working with talented and ambitious people within the field of online and offline media strategy throughout the entire customer journey. The internship led to a 4-year long journey working with international brands such as Netflix, Nordea, BSH & Siemens, among others. But I did feel like something was missing.

Moving people
For me, one of the best things about advertising is when a TV spot, a clever SoMe campaign, or even a bus ad moves people with great storytelling and creative execution. I’ve always been inspired by brands who’ve managed to build such strong identities that people can recognise and recall them within seconds. So I knew that at some point in my career, I had to work closer to this part of advertising. And that’s where WeThink comes into the picture.

The missing piece – WeThink
It’s important for me to keep growing my professional skills within strategic consulting in the creative and digital parts of advertising. I also want to be able to utilise all the knowledge I’ve gained throughout the years working with media planning and buying. This is why WeThink was a perfect fit for me – we work with a variety of brands and companies involved in everything from MedTech and software to unions and automobiles. The projects vary from building a brand identity to producing internal material, film productions, branding campaigns, and creative concepts. Being a part of the WeThink family for almost two months now, I’ve been delighted to spend my time surrounded by so many talented, fun, creative, and passionate people. I’m excited to see what the future at WeThink brings!