Finding a new way to flex my creative mind

Written by: Vincy Pang
December 8, 2021

Moving from media buying to strategic creativity
After 8 years on the media agency side in Stockholm and Copenhagen, I felt it was time to broaden my knowledge. I know that you never learn everything, particularly in the constantly evolving media landscape, but I wanted to try something new to sharpen my strategic skills and work closely with creative minds.

What’s in it for me?!
One criteria for me was to be in a company where I felt I could benefit from all the experience I have gained over my time in media planning and buying, but at the same time be pushed out of my comfort zone and learn many new things. After meeting with the founders, my answer became the advertising agency WeThink.

From corporate to founder-owned and operated
Coming from media agencies like Mindshare and Wavemaker, which are both members of WPP (the world’s largest marketing communications services group – part of GroupM) to something smaller, was definitely the right choice for me. I’ve barely been a part of the family for a month (yes, it really feels like a family!), but I am so in my element, so natural, so right.

Fun times!
This is a fun and – at times – crazy, but also experienced, driven, inspiring, and, above all, talented family. This is what WeThink is for me. I’m glad I got the chance to join and I look forward to continuing working closely with my team-spirited colleagues to lift the company to the next level and learn a lot of things from each other along the way, while also having a blast.