Promoting a special kind of part-time job with Born


Keep calm and give sperm

Born is a Scandinavian-based sperm bank committed to being there at every step of the way for aspiring parents with different conception issues across Europe. In order to live up to that commitment, we helped them by launching a campaign targeted at young men, encouraging them to consider becoming sperm donors. Using a direct and humorous tone of voice paired with colourful visuals, we grabbed the target audience’s attention effectively across Denmark’s three major cities.