As the biggest union within the Danish industrial sector, Dansk Metal has a predestined stake in the future of the practically-skilled workforce in Denmark. Besides helping Dansk Metal with their ongoing membership campaigns and social media handling, we help them inspire the youth to take on skilled apprenticeships, in place of a traditional secondary education, through insightful creative content. The ongoing campaign, “Come join us,” involves creative executions for all trending platforms such as TikTok, Twitch, Snapchat as well cinemas and digital outdoor.