Top-notch camera quality, long-lasting battery, and superb screen quality were some of the features that introduced us to OnePlus’ “Never Settle” spirit. To match that spirit in the launch of our KOL campaign, we looked toward the world of gastronomy – another realm where creators never settle for what’s already been done.  

With the help of Casper Sobczyk, a well-known Danish chef and the owner of Restaurant Capa who went viral for the creation of “Smørbøffen,” we created a film that showed off the OnePlus 12. We wrote, directed and produced the film to convey how OnePlus’ “Never Settle” spirit resonated with Casper’s approach to the kitchen.