Many of you are probably thinking, where do we start? There are many questions: What is our plan? What resources do we need? What should our processes look like? What are the internal and external changes that will affect our business?

As an advertising and marketing agency we have direct experience in the execution of a variety of different business models and approaches to selling products and services. WeThink can assist you to navigate your questions and formulate your plan.

Over the course of the last few years we all experienced a major shift towards doing more things digitally including, of course, the way we do business. We have experienced first hand how the difficult part of transformation is the execution of new approaches. So, if you have conducted some digital experiments, now is a good time to review the results and decide where it makes sense to continue to invest your time and money.

By looking at the data from your digital channels you can identify points of alignment between your strategy, your business model and your day-to-day execution. We can provide an outside perspective to help you to see the fit between your actions and your customers’ digital journey. We can also recommend additional actions, channels and platforms to consider in the context of what you are already doing.

A good recent example is the rise of TikTok as an advertising platform. We can see that advertising that is working well on other social platforms can be adapted and contextualised for TikTok to very good effect. Because it is a relatively new platform there is a moment in time where solid advertising outcomes can be achieved cost competitively.

Reach out to us and let’s see how we can support the digital transformation of your communication, marketing and advertising efforts.

References:
4 Steps to a successful business transformation 

Six big digital trend to watch in 2022