Our collaboration with Havafiesta began with defining the mix-at-home iced coffee’s place in the beverage world. With a basically endless list of mixing possibilities and the overall position of a “playful treat,” we pinpointed Havafiesta as a new product in an existing category.

We launched this new approach with a summer campaign consisting of outdoor media, TVC and online ads. With this media mix, we succeeded in creating awareness for a brand with little to no recognition by being where people are more open to brand messaging.

Sticking to the campaign line and overall concept, we created a coherent 360 ̊ campaign on different media that raised brand awareness and communicated how Havafiesta should be enjoyed.